Your business website is one of the tools for your marketing strategy. It is the place where your future clients make an impression about your business. Your financial service website should showcase your services that can ultimately help your clients reach their financial goals. Here are some of the tips for designing your financial website.
Use good design principles
Keep your website clean and simple. Stop putting so many ads that can distract and confuse your visitors. Be consistent on your contents font style and sizes. Keep in mind that less is more. A professional looking website can give a good impression about your business.
Here is a great example from Fuelled – the business loans website:
Have a mobile friendly website
Advanced mobile phones, tablets and different gadgets are not leaving. If your website is not mobile-friendly, you are losing a chance to introduce your brand to a lot of audiences.
Another example from Fuelled – a business funding in NZ website:
Content is the key
Ensure the majority of your pages have valuable data. The pages can’t simply be lovely; they require substance and some depth. You can blog about subjects encompassing your business or what you think your customers and prospects will be interested in reading.
See example from Fuelled – a finance company in NZ website:
Hire a professional web designer.
Make your business’ site look more professional by consulting a professional web designer. Somebody who is knowledgeable about building websites could help improve your website design and he can help you with your SEO strategy too.