Tips for Designing Your Financial Services Website

Your business website is one of the tools for your marketing strategy. It is the place where your future clients make an impression about your business. Your financial service website should showcase your services that can ultimately help your clients reach their financial goals. Here are some of the tips for designing your financial website.

Use good design principles

Keep your website clean and simple. Stop putting so many ads that can distract and confuse your visitors. Be consistent on your contents font style and sizes. Keep in mind that less is more. A professional looking website can give a good impression about your business.

Here is a great example from Fuelled – the business loans website:

Have a mobile friendly website

Advanced mobile phones, tablets and different gadgets are not leaving. If your website is not mobile-friendly, you are losing a chance to introduce your brand to a lot of audiences.

Another example from Fuelled – a business funding in NZ website:

Content is the key

Ensure the majority of your pages have valuable data. The pages can’t simply be lovely; they require substance and some depth. You can blog about subjects encompassing your business or what you think your customers and prospects will be interested in reading.

See example from Fuelled – a finance company in NZ website:

Hire a professional web designer.

Make your business’ site look more professional by consulting a professional web designer. Somebody who is knowledgeable about building websites could help improve your website design and he can help you with your SEO strategy too.

Web Design Tips for a Professional Site

Website design trend is continually changing over time. Your professional site should be always up to date and it should bring a great impression about your brand.

Let me give you the critical things you need to remember about Website Design:

Keep it clean and mess free

Refrain from putting excessive ads, banners, icons, badges, signs, pop-ups, buttons, and etc. on your pages. Flat design and white space can do great in your visitor’s experience.
Try to keep everything basic and minimal. Remember: less is more.

Look at this example from New Zealand Vacations website:


Put visual hierarchy to use

Visual hierarchy reveals to us that the eyes move through and through, left to right. This implies you’ll get the most eyes on your catch in the upper left corner of your site. Keep in mind to only put your most content in these coveted spaces. Putting too much in one part of the page can overwhelm your visitors.

Make your content easy to read

Content is essential. It’s there to give data and answer questions even before they’ve been inquired. Don’t make your readers squint to read it. Here are the things you should remember:

  • Make sure your colors work together.
  • Don’t use uber-tiny font size.
  • Stand by your fonts.

See sample below from one of New Zealand Vacations pages:

Get the most out of the mobile version of your site

Make sure your website has the professional look on mobile devices. Make use of an excellent website mobile editor. All things considered, you would prefer not to pass up a great opportunity for potential site guests/clients/clients since they’re on the subway, isn’t that right?